Structured Customer Choice participants received intensive, mandatory weekly counseling from program staff, in which the counselors directed participants to training programs with high returns on investment (that is, programs anticipated to lead to high earnings gains over participants’ lifetimes relative to the training cost). Participants selected the training program in which they wished to participate, but counselors could deny participants’ selections. Participants also received an ITA of up to $8,000 to cover the cost of training.